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Profiles in Success – Dan Lender, Golden Rule Home Watch & Concierge Founder

June 15, 2020


I was humbled to have been nominated and interviewed for the Profiles in Success book series that includes over 600 successful and inspirational men and women. You can review these inspirational leaders and role models at 

Gordon Bernhardt from Bernhardt Wealth Management publishes Profiles In Success and is a tremendous individual.  About his firm:

Bernhardt Wealth Management is an investment advisory firm that helps you make informed decisions about your money. Gordon Bernhardt and our team of professionals understand the particular needs of high-net-worth individuals and families. We have developed a consultative approach to assist with all aspects of wealth management, including investment management, retirement planning, tax planning, philanthropic giving, estate planning and other complex financial issues.

We are committed to developing a long-term relationship with you built on a foundation of ethics, service and trust. Our focus is on your financial goals so you can focus on creating a quality of life that reflects your deepest values.

Learn more about Bernhardt Wealth Management

Gordon interviewed me for profiles in success and I would offer my life's story.  After working as a pharmacist in Western Pennsylvania, moving to Northern Virginia to enter the field of IT and ultimately cybersecurity, I decided in 2017 that it was time to do something else.  Golden Rule Home Watch & Concierge was born!

  • We watch vacant and unoccupied homes In Northern Virginia.  Our clients are snowbirds, travelers, homeowners with more than 1 home and families that find themselves responsible for a home of a friend or a loved one (death in the family, homeowner goes to the hospital, rehab etc).
  • The homeowner will have great with peace of mind knowing that someone dependable and whom they can trust is visiting the home regularly.
  • Using state-of-the-art technology, trained people and sending a detailed email eReport after each visit, we keep the owner informed in real time. In other words, we will also serve as trusted eyes, ears and feet on the street!   Please visit Golden Rule's website . 

If you would like to read more details about my story then please visit Follow your Instincts.

I hope that this is helpful to anyone that is looking to start their own business and who is choosing to take the path less traveled.


Dan Lender